Under pressure from online retailers, brick-and-mortar operations are finding the battle to stay relevant tough. Many, but not all, have decided to do a hybrid e-commerce option to their walk-in point of sale. For some, the learning curve of e-commerce is a bigger challenge than they are prepared to take on. CMSWire brought this news to us in their article, “Information Architecture: The Engine that Drives Retail.”
The key for those who do is to utilize an information structure that communicates and shares across the platform to provide consistent data to consumers.
This holistic approach to customer and content can be the “Free Parking” of e-commerce in that employees are engaged regardless of how they interact without pressure and phobia of technology.
One thing that can help you in building dynamic and solid information architecture is standards. Obviously, standards are something Access Innovations can get behind. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.
