The Value of Data

December 12, 2014 / Melody Smith / Comments Off on The Value of Data

Data is the most valuable commodity to the majority of organizations. It is the driver of innovation and creativity, and responsible for greater empathy and personalization. Data in digital is optimizing users’ experience and information architecture. The Drum brought this perspective to us in their article, “Data vs creativity? Data should be a huge tool in the ongoing fight against mediocrity.”

Information being findable is the result of good indexing and comprehensive metatagging. Automated indexing is a comprehensive approach to making content findable – making data findable. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies with integrated indexing rule bases to make their information findable.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.