Someone (maybe your soul mate, best friend, or sister) who knows you well enough to finish your sentences for you has a semantic understanding of you. Even the most average of people understand context and know what you’re trying to say. However, once in a while, you meet someone with no talent for filling in those blanks, and they seem flat or dense. This same perception is true for semantic search. Rival IQ brought this very interesting article to our attention in their article, “How Semantic Search Builds Better Relationships.”

If Google relied on a literal searches, like “I need to get my shots,” the returned information would not be limited to vaccinations. There would be some ammunition and weapon references. Perspective is key to proper communication.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.