The trend seems to be all about live content. After year’s of YouTube pushing old and older content, Twitter’s Periscope live-streaming app got the attention of users ranging from celebrities to churches to social activists and more. Now Mark Zuckerberg wants his share of the pie. The Motley Fool brought this interesting information to our attention in their article, “Facebook Wants More Live Content, and It Will Pay Cash for It.”

Zuckerberg has reportedly redirected resources to help build out Live, the company’s live streaming video product. Video on Facebook has quickly grown from nothing to an average of 8 billion video views and 100 million hours per day. This has partly been credited to fundraising campaigns like the Ice Bucket Challenge, which took over the Internet in the summer of 2014.

Developing a way to generate revenue and share it with creators will ultimately be the key to attracting more creators to Live. YouTube is currently able to hold on and attract new talent because of its revenue sharing program. Periscope doesn’t generate any revenue, yet.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.