Business analytics has changed not only the world we live in but the way business intelligence is gathered and used across industries. DATAVERSITY brought this information to our attention in their article, “Advanced Data Discovery and Augmented Analytics: Simple, Sophisticated Tools for Business Users.”

Reporting, dashboards, advanced data visualization and end-user self-service are given the highest priority initiatives in enterprises focused on making business intelligence a strategic foundation for growth.

2017 saw a stronger interest from various industries in advanced and predictive analytics. Business intelligence experts, business analysts, and statisticians/data scientists are among the most prevalent early adopters.

Enterprises are basing their business intelligence initiatives on applications that support traditional statistical methods. Relying on an abundance of predictive analytics features doesn’t necessarily lead to a successful business intelligence strategy enterprise wide, but focusing on business outcomes does.

To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, and its internal operations, and better understand the buying behavior of its customers and prospects.

Melody K. Smith

Sponsored by Access Innovations, the world leader in indexing and making content findable.