Being the first of the year, there are many professionals sharing their views and opinions on what 2018 has in store for the world of technology. This particular one is looking at the relationship between tech and human touch and how it has changed the nature of marketing and what the next steps are likely to be. This interesting information came to us from MarTech Series in their article, “Tech vs. Touch: 4 Marketing Trends to Watch in 2018.”

The customer experience and the efforts to make it better and better have pushed digital companies to be more – more relatable, more responsive, and more proactive.

In 2018 we will see more from the semantic web. New metadata schemas that could enable machines to read structured content. More empathetic personalization algorithms and content analytics.

Artificial intelligence can now recognize general keywords, emotions, demographics, colors, and famous faces in images. However, it still needs lots of human guidance to manage the context and meaning.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.