Remember when the Internet was new and things like chat windows were considered advanced? Now cars can drive themselves, watches can track calories, and artificial intelligence (AI) can predict potential health risks and consumer behavior. brought this interesting topic to our attention in their article, “The impact of Artificial Intelligence on digital marketing.”

AI, for the most part, is a helpful technology. It is used to personalize our lives in a variety of ways – both personal and professional.

For customers it enhances the experience. For retailers, it can enhance the return on investment (ROI). The use of analytics has lead to higher ROIs on marketing campaigns and AI via machine learning, is now making it easier for marketers to identify commonalities and trends in behavior.

The consumer experience begins with finding that product and search engines (and search processes) have become smarter and more hassle-free with AI-infused digital marketing. The intersection of AI and marketing enables multi-layered strategies that automatically produce messages customized to each user.

Melody K. Smith

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.