A knowledge graph contains a wealth of information and data that Google uses to show users how facts, people and places are connected to each other and to deliver more focused and relevant search results. A superficial search will deliver information about a single product. The Google knowledge graph enhances the results of a Google search. Forbes brought this interesting topic to our attention in their article, “Is The Enterprise Knowledge Graph Finally Going To Make All Data Usable?”
Siri, Alexa or Google are all powered by extensive knowledge graphs that allow the questions to be mapped to an organized set of information that can often provide the answer we want. The key word here is often.
The technology to collect and integrate data so we can know more about our businesses is being delivered in different ways by a number of products, which adds to the challenge of consistency.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.
