A digital asset management (DAM) system is used for organizing, storing, and retrieving rich media and managing digital rights and permissions. Findability is key for a comprehensive and productive DAM system. This can’t happen without metadata. CMS Wire brought this topic to our attention in their article, “Metadata Makes the DAM.”

When it comes to content, metadata represents everything you have. It is the descriptive, administrative and structural depiction of an asset. The success of any content-related strategy relies on the implementation of a holistic metadata schema that is supported by technology, people, and process.

At its simplest, the DAM system is a set of database records. Each database record contains metadata explaining the name of the file, its format and information about its content and usage. Software can be used to create and manage the database and help the company to store rich media in a cost-effective manner. Metadata increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.