It seems like the EU’s General Data Protection Act (GDPR) was just implemented when California passed the California Consumer Privacy Act of 2018 (CCPA), which will require U.S. companies to implement a number of similar privacy initiatives, and which will afford California residents unparalleled data privacy rights. That is if it doesn’t get nullified. This interesting information came to us from Digital Insurance in their article, “Google, industry try to water down first U.S. data-privacy law.”

The law is supposed to take effect on January 1, 2020. A lobbyist for Google recently distributed new language to members of California’s state legislature that would amend the California Consumer Privacy Act. As currently drafted, the law limits how Google and other companies collect and make money from user data online, threatening a business model that generates billions of dollars in ad revenue.

California’s new law is widely viewed as the benchmark other states will use for their own data-privacy regulations.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.