Augmented reality (AR) and virtual reality (VR) are some of the hottest trends in the technological world right now. AR and VR provides greater creative freedom for advertisers and out-of-the-box communication techniques that can have an enormous impact on a retailer’s bottom line. This interesting information came to us from Ad Age in their article, “5 Cutting-Edge Ways Companies are Leveraging Augmented and Virtual Reality.”

One interesting way that AR is being applied is in the world of wine. Most consumers buy wine based on the label. So 19 Crimes has used augmented reality to improve the label through novelty videos that engage with consumers.

In another and unlikely application, Walmart created “Walmart Academies,” using a VR program to improve the employee experience, deliver training and accurately assess workers’ skills. It recreates scenarios associates encounter on the floor but in a safe environment. Basically, it has taken the much-hated “role-playing for education” and made it more relatable and approachable.

Melody K. Smith

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