You know you’ve “made it” when a brand or product becomes a verb. For instance, no one says “let me edit that photo”, instead it is “I will photoshop it”. Search is no different. Everyone “Googles” in reference to searching the web. Digital Trends brought this interesting information to us in their article, “Will Google ever lose its throne as king of search? is betting on it.”

However, Google might have a challenger for that coveted verb terminology, that is if it is up to Richard Socher, CEO of the new search engine —

The most noticeable difference comes down to aesthetics and operation. In the current search practice, people are an object of artificial intelligence (AI) algorithms designed to monetize them rather than utilizing technology to harness the world’s information in relevant ways that build trust and confidence with every search.

You offers something like a topographical view of the internet that lets people view the different content categories at once before leaning in to explore the ones that seem relevant.

Finding concepts takes AI to delve through data to identify and classify concepts and allows you to expand your semantic model to create meaning and relationships. 

Melody K. Smith

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.