A recent study shows that companies offering data and analytics to their customers have a competitive advantage and in turn, reap the benefits of increased revenue and loyalty.¬†This interesting information came to us from AI News in their article, “92% of product decision-makers say data and analytics is critical to success.”

This doesn’t really surprise many people, but there are still some challenges to manage. For example, 53% of respondents wish their analytics experience was more aligned with user-friendly applications, such as those in the entertainment business.

If we look forward, the study showed that 81% of product decision-makers would provide their customers with personalized data and analytics and it should be provided by embedding those into communication software or platforms, custom-built apps or SaaS applications. This is because they believe their customers currently are making decisions without proper data and analytics.

Data is key. Data analysis tells the story. Making data accessible is critical to get that story. Whatever you are searching for, it is important to have a comprehensive search feature and quality indexing against a standards-based taxonomy. Choose the right partner in technology, especially when your content is in their hands. Access Innovations is known as a leader in database production, standards development and creating and applying taxonomies.

Melody K. Smith

Sponsored by Access Innovations, changing search to found.