Data saturation is everywhere. The belief has long been that more is better; however, that actually isn’t true in the case of data. The rapid rise in our ability to collect data hasn’t been matched by our ability to support, filter and manage the data. CMS Wire brought this interesting subject to our attention in their article, “Is Too Much Data Hurting Your Marketing Strategy? Here’s What Experts Say.”
The infrastructure isn’t there. Too much data with not enough structure in place to manage the data and not enough meaningful application.
Historically, companies had limited data, so they would look at their information and start mining it. This created a bad practice, as the amount of data proliferated at a rapid scale. Now, marketing is sitting on top of a mound of data and trying to sift through it to mine for insights.
A better approach is to start with the business objectives and the key questions you want to answer—and then go seek out the right data.
But first, that data needs to be findable and, that happens with a strong, standards-based taxonomy. Data Harmony is our patented, award winning, artificial intelligence (AI) suite that leverages explainable AI for efficient, innovative and precise semantic discovery of your new and emerging concepts to help you find the information you need when you need it.
Melody K. Smith
Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.