Technological innovation has always benefited the retail process, both for the customer and retailer. The evolution from manual cash registers to self-service checkout kiosks is just one example. Inventory management software, digital signage and loss prevention technology are a few more. This interesting information came to us from Retail customer Experience in their article, “5 technologies that will define brick and mortar in 2022.”

Retailers understand they can’t ignore technology if they want to endure. However, the emerging technologies in retail are truly transformative and have the potential to draw a line in the sand between those who will be here in the future and those that won’t.

Of those emerging technologies, virtual reality (VR) might be the one to give retailers pause before implementing. However there are some real benefits to the customer and the retailer. Design, education and entertainment are only a few examples of the areas that have the greatest potential to recoup from investing in VR.

Melody K. Smith

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