Emerging technologies such as blockchain, artificial intelligence (AI), and Internet of Things (IoT) platforms can be a fun new tool for marketers, but new research shows that many businesses aren’t getting the ROI they had hoped for yet. This interesting information came to us from AIThority in their article, “Emerging Tech Like Blockchain, AI, and IoT are Buzzy, but 2 in 5 Marketers Say It Doesn’t Live Up to the Hype.”

However, marketers are still adopting emerging technologies, even if it takes time to generate ROI. The most popular emerging technologies are voice search (59% of marketers investing in this technology in the past 12 months), IoT platforms (53%), and chatbot technology (49%).

Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. They are always looking for new tools to enhance their trade. Data Harmony is Access Innovations’ AI suite of tools that leverage explainable AI for efficient, innovative and precise semantic discovery of new and emerging concepts to help find the information you need when you need it.

Melody K. Smith

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