Digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality.
An organization’s content is valuable. More and more content is digital-based and protecting it while providing quick access is the challenge.
There are solutions and tools to help. Digital assets management (DAM) programs assist with storage, indexing and findability. However, surveys show that only about half of content gets implemented successfully, which is disappointing because successful DAM can help you save a lot of time and streamline your workflow.
DAM systems are necessary when your asset storage and sharing increases. A DAM system allows companies to expand content while upholding brand standards. It saves time and money, reducing work for team members.
DAM optimizes content and branding workflows. The centralized media library gives teams easy access to media assets throughout campaigns. The most successful solutions offer an intuitive user interface and experience.
If the best of your assets are not tagged appropriately with metadata, the chances of locating the asset consistently for reuse are nonexistent. DAM searches content on the basis of its tagging.
Metadata defines and describes assets. Each metadata field is completely searchable. Populating these in a way that users understand and agree with will make it easier for them to find assets which, in turn, will make it more likely that they become regular users of the system.
Any successful DAM strategy and system requires more than just new technology: it requires a foundation for digital strategy. With the increasing use and rapid proliferation of multimedia and rich media content, more and more organizations are amassing large stockpiles of digital information assets. As they do, keeping track of all that content and ensuring that it’s accessible to business users is becoming a bigger challenge. A DAM system enables companies to create centralized archives of multimedia and rich media files and provides search capabilities to help users identify, locate and retrieve them. Because, at the end of the day, what is the point of having data or assets if you can’t find them?
The best partnership is a DAM system with a strong taxonomy. The foundation to index against improves findability. Access Innovations has extensive experience in constructing taxonomies and can provide solutions that are ANSI compliant.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.