An analytics strategy is part of a comprehensive strategic vision to specify how data is collected and used to inform business decisions. It is meant to provide clarity on key reporting metrics by specifying the sources and types of data that are collected and used for reporting. Inside Big Data brought this topic to us in their article, “Why a Data Analytics Strategy is No Longer a Nice-to-have.”
A data analytics strategy used to be a good thing to have but not considered mandatory. Times are changing.
Don’t be intimidated by strategy. How we think about our solution is often like trying to lasso an airplane. It doesn’t have to be a complex 50-100 page document. It’s supposed to be a few pages that explains what you want to accomplish, how your data supports your business outcomes, and the steps you’re going to take to align your data with those business outcomes to drive the business.
Melody K. Smith
Sponsored by Access Innovations, changing search to found.