Data Driven Success

By Melody Smith|January 9th, 2023|News|Comments Off

A data-driven approach enables companies to examine and organize their data with the goal of better serving their customers and consumers. By using data to drive its actions, an organization can contextualize and/or personalize its messaging to its prospects and customers for a more customer-centric approach. Tech Republic brought this interesting information to us in their article, “What does ‘data-driven’ really mean?“

Once you’ve developed an initial understanding of your data and what you can do as a data-driven business, your organization’s workflows, processes and goals can be optimized for better results and greater business value.

Data undoubtedly is a key ingredient. Of course, it can’t just be any data; it has to be the right data. The dataset has to be relevant to the question at hand. It also has to be timely, accurate, clean, unbiased and perhaps most importantly, it has to be trustworthy.

At the end of the day, content needs to be findable, and that happens with a strong, standards-based taxonomy. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies and associated rule bases for machine-assisted indexing.

Melody K. Smith

Sponsored by Access Innovations, changing search to found.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

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Data Driven Success