Digital marketing in the world of mobile access changes everything. Identifying what processes are working and what isn’t in this brave new world starts with a solid taxonomy specific to mobile devices. CMS Wire brought this interesting topic to us in their article, “Taxonomies for Mobile Marketing: Best Practices.”
The huge shifts in digital marketing are continuous. As customers’ buying habits change and governments and tech leaders respond to the latest consumer privacy concerns, marketers need flexibility in their strategies to pivot from one approach to another. That marketing is primarily delivered on mobile devices, so businesses require new strategies taking into account consumer behavior on mobile devices rather than browsing habits while seated at a desktop. The metadata gathered from mobile campaigns can provide a wealth of information on customers’ shifting habits.
Creating a mobile marketing taxonomy is a way to identify and structure the right first-party data you require. A robust taxonomy leverages campaign metadata — tags that describe and identify every piece in your ecosystem customers might interact with, from landing pages to content assets.
Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies. We classify your data within the context of your particular industry and unique data situation, so that the enriched content can be used for analysis and a deeper understanding of your knowledge base.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.