Investing in Marketing Technology

July 3, 2023 / Melody Smith / Comments Off on Investing in Marketing Technology

Machine learning is revolutionizing advertising by leveraging data-driven insights and automation to optimize targeting, placement, ad creatives, pricing, and fraud detection. It enables advertisers to deliver more relevant and effective ads to the right audience, resulting in higher engagement, conversion rates, and return on investment. This interesting topic came to us from Ad Age in their article, “How Machine Learning Can Create a More relevant, Profitable E-Commerce Experience.”

By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. 

Despite the clear value of relevance, most e-commerce brands miss the mark. By rethinking the customer journey and delivering relevant experiences tailored to each individual customer, e-commerce brands can create new profit streams that improve their bottom line without hurting their core business. This is where machine learning shines.

Lending understanding to power is what Explainable AI does. It allows users to comprehend and trust the results and output created by machine learning algorithms. Data Harmony is a fully customizable suite of software products designed to maximize precise and efficient information management and retrieval. Our suite includes tools for taxonomy and thesaurus construction, machine aided indexing, database management, information retrieval, and explainable AI.

Melody K. Smith

Data Harmony is an award-winning semantic suite that leverages explainable AI.

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.

Posted in

Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.