Technology in Marketing

By Melody Smith|September 27th, 2023|News|Comments Off

Emerging technologies such as blockchain, artificial intelligence (AI), and Internet of Things (IoT) platforms can be a fun new tool for marketers, but new research shows that many businesses aren’t getting the ROI they had hoped for yet. This interesting information came to us from AIThority in their article, “Emerging Tech Like Blockchain, AI, and IoT are Buzzy, but 2 in 5 Marketers Say It Doesn’t Live Up to the Hype.”

Marketers are still adopting emerging technologies, however, even if it takes time to generate ROI. The most popular emerging technologies are voice search (59% of marketers investing in this technology in the past 12 months), IoT platforms (53%) and chatbot technology (49%).

Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. They are always looking for new tools to enhance their trade. Data Harmony is Access Innovations’ AI suite of tools that leverages explainable AI for efficient, innovative, and precise semantic discovery of new and emerging concepts. We help find the information you need when you need it.

Melody K. Smith

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.

About the Author: Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.

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Technology in Marketing