The abundance of information available online has made search functionality indispensable. However, traditional search engines have evolved significantly with the integration of artificial intelligence (AI) technologies. AI-powered search algorithms not only enhance the accuracy and relevance of search results but also revolutionize how businesses engage with consumers on social media platforms. Forbes brought us this important topic in their article, “How Google’s AI Search Will Change Marketing Strategy.”

The integration of AI-powered search algorithms has revolutionized social media platforms, enhancing user experiences and opening new opportunities for businesses to connect with their target audiences. AI-powered search has also transformed marketing strategies, enabling businesses to optimize their online presence, target relevant audiences and drive engagement and conversions.

By leveraging AI technologies, marketers can optimize their online presence, target relevant audiences and gain actionable insights into user behavior and market trends, thereby maximizing the impact of their social media and marketing efforts in today’s competitive landscape. As AI continues to evolve, its role in search and social media will only become more prominent, reshaping the way businesses connect with consumers and navigate the digital ecosystem.

The biggest challenge is that most organizations have little knowledge on how AI systems make decisions and how to interpret AI and machine learning results. Explainable AI allows users to comprehend and trust the results and output created by machine learning algorithms.

Melody K. Smith

Data Harmony is an award-winning semantic suite that leverages explainable AI.

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.