Can Software Replace PR Professionals?

Like every other industry out there, the cost of human service is the most expensive column on the balance sheet. This makes it the one constantly targeted for automation to ultimately reduce cost and increase efficiency.

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Changes in the PR Industry

With the start of 2011 almost here, how will technology change the PR industry in the coming years? With a growing emphasis on specialized skill sets, the industry is becoming commoditized. Agencies are looking for specialists who bring access to a ready-made network of relevant contacts.

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Cross Language Retrieval – English / Russian / French

Marjorie M.K. Hlava, President, Access Innovations, Inc. Dr. Gerold Belonogov, Professor and Head of Department, VINITI, Moscow, Russia Dr. Boris Kuznetsov, Head of Department, VINITI, Moscow, Russia Richard Hainebach, Director, EPMS bv-Ellis Publications, The Netherlands Note: This Working Paper was presented at the 1997 American Association for Artificial Intelligence Spring Symposium Series, March 24 –…

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Howlers: New Automation and Human Models Challenge Traditional Indexing

by John Blossom reprinted from www.shore.com/commentary The National Federation of Abstracting and Information Services (NFAIS) is an interesting collection of institutions and publishers joining to tackle issues in aggregating content through indexing, abstracts and leading content technologies. While there are certainly a good number of indexing experts in this set there are also many executives…

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