Brand Monitor Launched To Be a Daily-Use Software Tool

July 26, 2010 / Melody Smith / Comments Off on Brand Monitor Launched To Be a Daily-Use Software Tool

July 26, 2010 – Position² has launched Brand Monitor – a platform that enables companies to listen to, discover, and engage with social media conversations in real time.

This was brought to our attention by Mr.Web.com in their article, “Position² Launches Social Media Analytics Tool”. This new tool uses a custom indexing engine that stores and processes data from a variety of data sources. This is then classified, tagged, analyzed for sentiment and delivered via a dashboard in real time. Meta information covering such aspects as  post sentiment, influencer scores, author profiles, and past conversations are embedded within each search result. All this real-time indexing can produce good results if you have a thorough taxonomy to provide comprehensive tagging. Can that be done in real time?

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.