ContextWeb Simplifies Adherence to New IAB Taxonomy Standards

July 30, 2010 / Melody Smith / Comments Off on ContextWeb Simplifies Adherence to New IAB Taxonomy Standards

July 30, 2010 – ContextWeb has announced the launch of Real-Time Classifier (RTC), which categorizes web pages in real time across more than 450 content categories, enabling them to maximize the impact of content and adhere seamlessly to the IAB’s taxonomy guidelines.

This news was shared by BusinessWire in their article, “ContextWeb Introduces ContextWeb Real-Time Classifier (RTC) to Make Online Contextualization More Widely Available and Simplify Adherence to New IAB Taxonomy Standards”. The new IAB Quality Assurance Guidelines provide universally defined content categories for trading media against this content, and are designed to bring transparency, control and simplicity to buyers and sellers who trade media on ad networks and exchanges. ContextWeb’s ADSDAQ Ad Exchange, which already utilizes RTC, also adheres to the taxonomy standards that are a part of the IAB’s Networks and Exchanges Quality Assurance Guidelines.

Adhering to standards is good. Access Innovations is one of a very small number of companies able to help its clients generate ANSI and ISO compliant taxonomies.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.