Metadata Gaining Some Street Cred

July 7, 2010 / Melody Smith / Comments Off on Metadata Gaining Some Street Cred

July 7, 2010 – With the rise of online retailing, what used to be warehouse data has turned into a valuable marketing tool.

Publishers Weekly highlighted this point in their article, “Accurate Metadata Sells Books”.  The growth of the importance of metadata, according to Laura Dawson, CEO of LJNDawson.com, a consultant specializing in digital publishing services, led to the creation of ONIX, or Online Information Exchange, an XML-based standardized format for transmitting information electronically. Reliable metadata is critical to keep up with the demand of online retail sales, especially in markets such as book publishing. This technical challenge should be addressed with comprehensive indexing by a valued and respectable software provider. Accurate metadata is an important marketing tool, worthy shopping guide, and ultimately a requirement for successful retailers.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.