B2B Sites Launched From Ag Group

September 14, 2010 / Melody Smith / Comments Off on B2B Sites Launched From Ag Group

September 14, 2010 – Penton Media began rolling out reengineered versions of nine sites from its Agriculture Group this week. DeltaFarmPress.com, SoutheastFarmPress.com, SouthWestFarmPress.com and WesternFarmPress.com are all now enhanced with new navigation, more updates and interactive additions like blogs, video, podcasts and webinars.

This news was brought to us by Min Online’s article, “Penton Relaunches Ag Group Sites as Web-First Products”. Five other properties in the Penton Agircultural Group, including BeefMagazine.com and NationalHogFarmer.com, will relaunch in the next few weeks. The architecture is more modular so editors can add new features easily. They state their goal is to ensure that the digital content is written for the Web, not to just post the print content online. Every vertical has its own taxonomy, but they plan to transfer all of the sites over onto the same platform and framework, using the same content strategy across the board, but specific to each market.

Having individual, but strong taxonomies can help produce thorough and dynamic search results. Most importantly, you want a company that can help you generate ANSI/ISO/W3C-compliant taxonomies. Access Innovations is one of a very small number of companies that can do that.

Melody K. Smith

Sponsored by Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.