September 21, 2010 – Peer39, known for their semantic advertising solutions, announced integration of the company’s semantic targeting capabilities with AppNexus, the real-time advertising platform for ad networks, demand-side platforms, trading desks, and leading online advertising companies.
This news was brought to us by PR-USA’s post, “Peer39 Semantic Targeting Data Maximizes Performance and Brand Safety on the AppNexus Real-Time Ad Platform.” This partnership will enable clients on the AppNexus platform to access Peer39’s semantic data to target and optimize their display advertising campaigns. In addition, semantic targeting data can be leveraged with other targeting technologies to provide a comprehensive targeting solution.
Semantic targeting is rapidly becoming a requirement versus a perk. This type of technology identifies the meaning and sentiment of content, and then standardizes those insights into an advertiser-focused taxonomy.
Most importantly, you want a company that can help you generate ANSI/ISO/W3C-compliant taxonomies. Access Innovations is one of a very small number of companies that can do that.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.