Peer39 Partners with AppNexus

September 21, 2010 / Melody Smith / Comments Off on Peer39 Partners with AppNexus

September 21, 2010 – Peer39, known for their semantic advertising solutions, announced integration of the company’s semantic targeting capabilities with AppNexus, the real-time advertising platform for ad networks, demand-side platforms, trading desks, and leading online advertising companies. 

This news was brought to us by PR-USA’s post, “Peer39 Semantic Targeting Data Maximizes Performance and Brand Safety on the AppNexus Real-Time Ad Platform.” This partnership will enable clients on the AppNexus platform to access Peer39’s semantic data to target and optimize their display advertising campaigns. In addition, semantic targeting data can be leveraged with other targeting technologies to provide a comprehensive targeting solution. 

Semantic targeting is rapidly becoming a requirement versus a perk. This type of technology identifies the meaning and sentiment of content, and then standardizes those insights into an advertiser-focused taxonomy.  

Most importantly, you want a company that can help you generate ANSI/ISO/W3C-compliant taxonomies. Access Innovations is one of a very small number of companies that can do that.

Melody K. Smith 

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.