A new social monitoring tool has hit the market, but a very specific market. Cruvee focuses solely on the wine industry, allowing users to track and engage in conversations across the web with current and potential customers.
We found this interesting news on Mashable in their article, “Social Media Monitoring: Is Vertical Specialization the Next Big Thing?” Acquired by VinTank earlier this year, Cruvee is currently used by 1,800 wineries in the United States and is measuring approximately 1.5 million conversations about wine per day. Really? That is a lot of wine talk.
To do all this monitoring, a solid taxonomy must exist for the technology to discern wine talk from say, boyfriend talk. Cruvee’s strength is in its ability to understand wine-specific language and taxonomy, as well as the fact that it monitors wine-specific social platforms.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.