Loosening the Social Media Reigns

October 11, 2011 / Melody Smith / Comments Off on Loosening the Social Media Reigns

The digital workplace has presented some tough challenges. There isn’t a Human Resource department anywhere that hasn’t faced the IT challenge of engaging employees, maintaining productivity and still have a foot hold in the social media world – all at the same time.

HR Magazine brought this topic to our attention in their article, “The Digital Workplace: Think strategically, act tactically.” Some clear strategic thinking is in order.

Acknowledging work styles and tools across different types of employees is the first step. The appeal of social tools will not fade away anytime soon. Unfortunately, leaders fear that social tools will create rogue employees and that loss of control frightens them the most.

It is important to remember that with social, comes collaboration. Having a strategy that focuses on the problems they want to solve or the capabilities they want to support, and allowing experimental approaches can result in dynamic results.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.