Search has changed over the past few years. No longer is it just straight forward finding of your entered terms. It has changed to a relevance-powered search and retail marketing is the driving force.

This interesting topic was inspired by an article found on CNN Money titled, “How “relevance” became the Holy Grail in search.” A more relevant and personalized search experience seems to be the goal of many search providers and findability of data always being the perfect outcome. Relevance-powered search can deliver a better, faster, smarter web experience for users.

Findability works best when a proper taxonomy is in place. Proper indexing against a strong standards-based taxonomy increases the findability of data. Access Innovations is one of a very small number of companies able to help its clients generate ANSI/ISO/W3C-compliant taxonomies.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.