Improving Content and Classifications

December 9, 2011 / Melody Smith / Comments Off on Improving Content and Classifications

Wielding SAS Text Analytics helps to reduce manual tagging, improves search results and supports ad revenue generation. This improved digital content performance is achieved by indexing, tagging and classifying data so that the ultimate in findability is achieved.

BusinessWire brought this news to our attention in their article, “SAS(R) Text Analytics Good News for Tribune.” With the integration of SAS Ontology Management and SAS Enterprise Content Categorization, ontologies can be developed and immediately used. In addition, they improved content indexing through a taxonomy that maps to Google AdWords.

Machine assisted indexing against a solid custom taxonomy is the key to any record management system’s success. Access Innovations is one of a very small number of companies that can help clients generate ANSI/ISO/W3C-compliant taxonomies to manage their content.

Melody K. Smith       

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.