The Social Media Command Center from InTTENSITY is a service software that provides access for users to view their search/filter information and utilize it to make decisions based on the social media information found on the Internet.
Sys-Con Media brought this to our attention in their article, ‘Social Searching Everything, For Everyone.” InTTENSITY servers constantly crawl over 75 million social media sources. This data is run through a set of processing rules using a natural language processing engine as defined by the users and stored for viewing.
This would be a good tool for marketing departments to monitor “the chatter” on social media sites about products and companies. Of course, just monitoring isn’t enough. They will need to collaborate and interact with their customers to make efficient use of the data.
Melody K. Smith
Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.