Apple Acquires Mobile Application Company

March 21, 2012 / Melody Smith / Comments Off on Apple Acquires Mobile Application Company

Apple has acquired mobile application company, Chomp. Their feature product is an app for searching the iOS App Store in clever ways. Chomp’s app uses a “proprietary algorithm” that learns the functions and topic of apps. This semantic-like technology helps users search for apps based on their true functionality, not just their names. The app offers app browsing by unique categories that don’t exist within the App Store’s own taxonomy.

This interesting news was brought to our attention by MacWorld in their article, “Apple acquires App Store search tool Chomp.” This particular app also has a social feature that offers the ability to follow your friends from Facebook and Twitter to see the apps that they review.

Melody K. Smith

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.