Search engine optimization used to be fairly straightforward. You included the right keywords to your website, and when someone conducted a search containing those same words, you showed up in the results. Not so much any more.
Wired brought this news to us in their article, “BloomReach Makes Search Sell.” The search engines of today use semantic search, which makes connections between terms and infers meaning of words in a much more human-like way and less straightforward way.
One organization is trying to simplify what has gotten so complicated. BloomReach’s Web Relevance Engine crawls websites and analyzes sites based on users’ searching and social behavior. The result is a web page that is the most likely to provide the best results.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.