Automation is a good thing, or even a great thing. With the onslaught of metadata being created every moment of every day, automated indexing and storage for findability later is more than a great thing. Having said that, don’t be surprised when we acknowledge that sometimes automation is not the solution. Gasp, I know!

This interesting topic was inspired by EContent and their article, “Not Every Task Can Be Automated.” Automating social media is a new trend and something that I am not sure is as effective in reaching your customers or constituents as the personal, live touch. Harnessing the power of semantic technology to effectively reach a specific target group is great, but use a real voice to reach out and interact with them. Social media isn’t about numbers, it is about building relationships.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.