Digital asset management (DAM) is one of those things that confuses people, which discourages them from addressing it. Kind of like those tasks we all put off until we can no longer justify ignoring them. DAM brings with it extra policy, added expenses, and more required training for an already overloaded staff. So why do we do it? CMS Wire brought these thoughts to our attention in their article, “A World without Digital Asset Management: If It Didn’t Exist, You Would Invent It.”
When you get down to it, DAM is all about content discovery, and we know how important it is to have access to your data.
Improving search results is always important, and organizations are evaluating technologies based on their ability to deliver. With any database project, it is important to remember the value of a solid taxonomy. How the content is classified impacts the findability of your data. Professionals should look for an experienced builder of solid standards-based taxonomies to associate content for appropriate machine-assisted indexing.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.