Search engines are determined to provide users with as much information as possible. Some companies are forming strategic partnerships to create rich search results for better user experience. This interesting news came from Brafton in their article, “Yelp & YP.com partner, signalling more semantic search possibilities.”
For an example, look at Yelp and Yahoo’s relationship. The business review site will provide the search engine with company information, reviews, and maps. This partnership makes the data richer and the search results more dynamic.
It is important to remember the value of a solid taxonomy and its role in the search process. How the content is classified impacts the findability of your data. Professionals should look for an experienced builder of solid standards-based taxonomies to associate content for appropriate machine-assisted indexing.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.