Libraries aren’t exactly Madison Avenue material. However, libraries have to utilize their fair share of marketing for their programs and services. It may not be commercials and billboards. Instead, think flyers, posters, newsletters, and the like. This is marketing to users or cardholders. There are other users that require a different approach. A discovery service helps patrons find the resources they need. Information Today brought this news to our attention in their article, “Getting the Most Out of Discovery Service.”

There are several familiar names in the discovery service business: EBSCO, Summon, and WorldCat, to name a few. With any database project, it is important to remember the value of a solid taxonomy. How the content is classified impacts the findability of your data. Professionals should look for an experienced builder of solid standards-based taxonomies to associate content for appropriate machine-assisted indexing. Access Innovations can provide solutions that are ANSI compliant.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.