Design with Vision

June 2, 2015 / Melody Smith / Comments Off on Design with Vision

Information architecture once was the norm for dynamic websites. However, what with changes in technology and training, and the time factor, the new website developers aren’t as attached to information architecture as were the previous generations. This interesting topic came from the blog of Jordhy Ledesma in the post, “The Lost Art Of Information Architecture.

Information architecture is at the core of experienced design, and Google is proof of that. A small web presence is convenient but lacks a vision. When extreme simplicity is chosen over depth and organization, such web properties become widgets or die as passing fads.

According to Wikipedia, information architecture is defined as the structural design of shared information environments; the art and science of organizing and labeling websites, intranets, online communities and software to support usability and findability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. That doesn’t sound like a fad to me.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.

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Melody Smith

Melody K. Smith has provided organizational, social media and digital communication services to a large non-profit for the past twenty years. Prior to that she championed employee engagement and communications in the healthcare field. She holds a Bachelors degree in Marketing. When not wrangling and writing TaxoDiary content for your reading pleasure, Melody writes fiction, rescues dogs and throws legendary dinner parties.