Artificial intelligence (AI) always brings to mind science fiction movies and human-like robots. But the AI of today is far from the creations of Hollywood. MediaPost brought this news to our attention in their article, “Can Artificial Intelligence Make The Online Experience More Natural?

Today, AI gives publishers the tools they need to create a more authentic and natural experience for their site visitors – without robots. Those in the business predict that because of the advancement of the technology, AI investment will grow 300% this year.

This doesn’t replace the human factor in the process. Without human feedback and fine tuning, the algorithms can’t improve. AI can help us see into the future, as ironic as that sounds.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.