When people hear the term “storytelling,” they think of Winnie the Pooh or maybe Brahm’s Fairy Tales. However, a story can be told in various forms and mediums, like photos and even data. DATAVERSITY brought this interesting information to us in their article, “How to Tell a Great Story with Data.”
The approach is simple. Get users excited about data while educating them on new techniques for designing visualizations using technology. The way to a reader’s attention is through relevant, everyday examples.
Visualization in its educational or confirmational role is really a dynamic form of persuasion. The analysis has to find the story that the data supports. Traditional journalism does this all the time, and journalists have become very good at storytelling with visualization via infographics. There can be much excitement around the power of story when it’s married with data.
Melody K. Smith
Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.