The importance of data quality has not waned. There are obvious costs of poor quality data and some subtle hidden costs as well. This news came from DATAVERSITY in their article, “Hidden Costs of Poor Data Quality.”
A few of the obvious costs are the need to manually configure downloads of data from source systems for every single new software project. This isn’t a one-time deal; it is forever. This additional work to redefine the data is part of every project.
Another situation is when the inventory displayed to a customer on a webpage does not show all the potential products that are for sale and therefore the items not shown are not sold. This seems like a no-brainer, but this lack of data can be a huge customer service fail that impacts sales. Lost customers seldom tell you they purchased from a competitor. They just go away.
Melody K. Smith
Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.