Metadata is a key factor to all things digital. This is especially true for digital asset management (DAM) systems. Metadata is data that provides information about other data. Author, date created, file size, location, customer, associated projects, expiration date and date modified are all examples of metadata because the information describes and adds context to other data. Metadata helps users to find what they are looking for with ease and comprehensive results. CMS Wire brought this to our attention in their article, “DAM Metadata Gives Me All the Feels.”

Metadata is breadcrumbs. They are notes to the future you to help you find your way back. It can feel time consuming, but it is a worthwhile investment of your time for future findability.

Metadata can also help control the content chaos that develops as an organization grows. If you’ve done a good job of tagging your files, you can now organize your data using metadata visualization. Data can be presented in charts or graphs for analysis and to make informed storage decisions.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.