Operating in the business world is a gamble for everyone. For entrepreneurs, the decision making is even more important and needs to be informed using solid data. This can happen through analytics and artificial intelligence (AI). Equities brought this interesting topic to us in their article, “Invisible Analytics and Embedded AI Are the Future of Data Evaluation.”

Businesses leverage data to capture remarkable insights about consumers. However, now it’s not just the actionable data that matters for forward-thinking business leaders. Today’s cutting-edge executives want convenient access to information at the point of decisions.

Traditional big data analysis is reliable, but unfortunately it takes time to interpret the reports, no matter how visually compelling. As a result, they only appeal to a specific group of users who have expertise in using such reports for making strategic decisions.

Invisible analytics and embedded AI can be the answer by going beyond merely using data to create compelling visualizations for later analysis. These latest big data innovations can help those in the decision-making role react to events as they unfold.

Melody K. Smith

Sponsored by Data Harmony, a unit of Access Innovations, the world leader in indexing and making content findable.