What is an influencer? As a teenager, my mother would point out who among my friends were good and bad influences. In the world today, influencer is seen as someone who can change opinions, create movements and significant impact retail and social tides. This interesting topic came to us from Entrepreneur in their article, “How Machine Learning Is Changing Influencer Marketing.”

Influencer marketing has grown significantly due to the pervasive use of social media platforms in promoting products and services. In 2019 the practice reached $6.5 billion and is projected to reach $15 billion by 2022.

Marketing today is all about emerging technologies. Algorithms, data and analytics are targeted to specific audiences rather than the traditional spray-and-pray approach. What about technology influencers?

Digital transformation has set the business world alight, as a crucial initiative for modern companies that must evolve or risk getting left behind. Leading change is the most difficult component, since there are many barriers to overcome. We are in a new era of marketing and service in which your brand is defined by those who experience it.

Melody K. Smith

Sponsored by Access Innovations, the world leader in thesaurus, ontology, and taxonomy creation and metadata application.