In today’s changing business landscape, the way goods and services are marketed is constantly evolving. This is why customer relationship management and artificial intelligence (AI) have a beneficial working relationship. This interesting topic came to us from Business Post in their article, “Artificial intelligence and CRM: the perfect match.”

When it comes to streamlining a company’s interactions with its customers and the general public, it’s hard to think of any tool more valuable than a good customer relationship management system.

Set up properly, it can help a company deliver uniform customer experiences and makes all communications and sales processes run more smoothly. Whether it’s the Internet of Things (IoT), AI, AI-powered digital marketing or machine learning, marketing and sales professionals need to stay current with developing technologies.

The challenge is most organizations have little knowledge on how AI systems make the decisions they do, and as a result, how the results are being applied in the various fields that AI and machine learning are being applied. Explainable AI allows users to comprehend and trust the results and output created by machine learning algorithms. Explainable AI is used to describe an AI model, its expected impact and potential biases.

Melody K. Smith

Data Harmony is an award-winning semantic suite that leverages explainable AI.

Sponsored by Access Innovations, the intelligence and the technology behind world-class explainable AI solutions.