Our world is information changing. Big data needs big teams to create and then communicate the results. In the olden days someone would do an experiment, find some interesting results to share, write it up, send to a journal and two years later after peer review copy editing, typesetting (later photo composition), printing, binding, and mailing it would arrive at their colleagues desk. But today the team writes up a big proposal get funding, finds 3000 staff members to work on the experiments, gather the data and publish or otherwise communicate the results. In the first example it was easy to say who the author was, they may have acknowledged others and thanked them for their support. Now there are many roles in research and attribution is complex. I am sure you have noticed how long the credits in the movie theater are now. Will we be moving to a similar model?