March 23, 2011 – Bridgeline Digital’s web engagement management software and interactive technology solutions were chosen by a leading distributor of premium fabrics to launch their newly developed B2B product catalog and eCommerce store using the iAPPS Product Suite.  

We found this pertinent piece of news on Traders Huddle in their article, “iAPPS Product Suite Powers Website for Leading Distributor of Upholstery and Interior Design Fabrics.” What piqued our interest was that iAPPS’ integration of eCommerce and content management, the primary navigation of the site, is driven by the customer’s product taxonomy and their use of iAPPS’ facet based catalog structure. This gives them more control in how they manage their content and catalog. 

On a B2B site, store visitors are not simply online shoppers. Designers require an interactive user experience. Built on a sophisticated .NET platform, iAPPS is able to support advanced custom development and enable delivery of interactive solutions. 

We like this practical use of taxonomies, and to see them enhance the users’ experience is affirmation of what we already believe. 

Melody K. Smith 

Sponsored by Access Innovations, the world leader in taxonomies, metadata, and semantic enrichment to make your content findable.